Discount codes can be a powerful incentive to attract new customers who may be hesitant to try your products or services. By offering a discount, you can encourage them to make their first purchase and potentially become a loyal customer. Offering discount codes can be a powerful tool to attract new customers, encourage repeat business, increase sales, build customer loyalty, and track your marketing efforts.
Creating A New Coupon/Discount Code
Go to the "Promotions" section from the left-hand menu of your dashboard and click "Coupon Codes". Select "add a new discount".
Change the status to "Enabled" and give it a Name for your reference. Don't worry customers won’t see your discount name.
Enter your Coupon Code or if you would like a random code just click on “Generate Code”.
Discount:
Specify, if you want to apply the discount in “Percentage” or in a “Fixed” amount.
Enter your discount amount e.g. 20 for 20% or £20 depending on the above.
Active Dates:
Scroll down to the Active dates area; here you can choose either a Date range (like January Sales) or a Single day (like Black Friday).
If relevant, add the "Valid From" and "Valid To" dates.
Note, if the from and to dates are used, the coupon code will start & expire at midnight (UTC) on the dates selected.
Usage Limits:
You can set “Uses Per Coupon” and “Uses Per Customer”.
These settings allow you to limit the number of times a coupon can be used or the number of times an individual customer can use the coupon. If there is no limit, just leave these blank.
If your coupon is based on the value of the basket/cart then add that amount in the “Min Cart Total” box. This is the value that must be reached before the coupon is valid.
Finally, specify which products or categories the coupon will apply to.
Once you're all done, just hit "Save”.
Using A Coupon Code
Your customers can add a coupon code on the checkout page of your shop. Their discount will be included in the order summary on the right hand side of the page.
You'll also be able to see that a coupon's been used on your Order Overview page and the coupon code the customer's used within your Order Detail page.
Editing or Deleting An Existing Coupon
To edit a coupon, click the "Edit" button.
To delete a coupon, hit the "Delete Discount" button at the bottom of the page.
You can also disable the discount if you wish to use it at a later date.